Addtech Energy markets and sells battery solutions, products for power transmission and equipment and materials for production processes in industry. Customers come from the commercial vehicle industry, the energy and tele-coms sectors and the engineering industry. In 2011/2012 net revenues amounted to MSEK 1,392, which is equivalent to 27 percent of Addtech’s revenues.
Business
Addtech Energy markets and sells battery solutions, power transmission products, and equipment and material for industrial production processes. Its customers are mainly in the energy and telecom sectors, the commer-cial vehicle industry and in engineering.
Examples of products are industrial batteries, electrical power products, production machinery and consumables. In addition to trading, this area’s companies also manufacture niche products under their own brands.
In close collaboration with customers and suppliers, standard components and solutions are adapted to add value, mainly in niches for battery solutions and power transmission products. Certain companies also offer aftermarket services such as training, maintenance and support, which generate long-term customer relationships and recurring revenue streams.
Customers and market
The Nordic countries constitute the business area’s main market. Sales are evenly distributed between OEM customers and the end-user segment. Customers primarily operate in the energy sector, telecom and the automotive industry. Sales outside the Nordic region account for 13 percent of revenue, and the most important non-Nordic markets are Poland and the Baltic States.
In the areas of batteries, electrical power products and transformers, Energy´s companies hold leading market positions in niches with a stable demand for new purchases and aftermarket services. Important applications for batteries include medical technology equipment, specialised vehicles and telecom facilities.
The energy market is in an interesting development phase, in part following investments in infrastructure for power grids. Addtech sees, above all, the Baltic region as a highly attrac-tive market. Economies like Poland, Estonia, Latvia and Lithuania have grown fast, which has spurred investments in the electricity market. All these economies have been hit by the global economic crisis to a greater or lesser extent, and only time will tell when investments in new major infra-structure projects can be carried out.
Customers
ABB , Ahlsell, Atlet, BT Products, Ericsson, Onninen and Sandvik.
Examples of competitors
G&L Beijer, Indutrade and OEM International.