To be able to live up to our vision of being the leading value-adding tech provider, we must comply with our core values, what we call our ‘soul’. This helps us to develop and provides us with a secure base as we know what is expected of us.

Our entire corporate culture and philosophy can be summarised in five words. We have to want to share these values if we are to all enjoy working and growing at Addtech.

Simplicity reflects our way of working. It doesn’t mean we work quickly and carelessly, but instead that we simplify challenges and do not become lost in too much detail. It should be simple for our customers and suppliers to work with us. That means we have to be clear and consistent in our approach. It also needs to be simple to work at Addtech; we have to have clear goals, simple methods, short decision-making paths and a clear division of responsibilities.

It’s important to do the right things in the right way. It’s better to do the right things – but perhaps not completely perfectly – than to do the wrong things brilliantly. That is, 80 percent of our success depends on us doing the right things and 20 percent on us doing them correctly. Efficiency in organisations is based on the value of the items produced being higher than the cost of producing them.

The ability to develop, grow and change when required is a prerequisite for our success. Addtech has to be able to adapt to new conditions, new customers and new challenges in a constantly evolving market. So we need a constructive and positive attitude and to be open to new opportunities that arise from change.

We need to be able to take responsibility for what we do in order to take decisions. At Addtech we have freedom with responsibility, but never freedom without responsibility, nor responsibility without freedom. Our decentralised organisation needs this to function properly. We need clear areas of responsibility regarding: customers, products, functions, profitability and earnings. Freedom also means that it’s up to each subsidiary to select the suppliers it wants to work with and the types of customers it wants to target. All individuals should feel they have the freedom to make their own decisions and conclude transactions as it’s our subsidiaries that are closest to the market.